Knowing your Value

Centred around your ‘values’, your long-term goals act as a roadmap to where you want to be and the steps you need to take to get there.

As Financial Planners, we have the incredible privilege to chat through dreams and aspirations of people just like you. Like all things of this nature, timelines are vague but can be put into short-term, medium term or long-term.  However, what most don’t see, or question enough, is the value behind their dreams.  For example, why is retiring on an income of £50,000pa important? 

Clearly, we get the desire and dream for comfort, but is there more to it.  Does it relate to your value of enjoying quality family time and giving treats, and this income will allow you to do that.   Short term goals will have a similar anchor point but do we really recognise the ‘why’ behind it.

My point is that whether short term or long term, your goals should point to your ‘values’. 

Knowing this helps us to understand the importance of staying true to your goals as they should align to your values. Having a clear and concise plan for your future is crucial to success, whether it be in your personal or professional life. Centred around your ‘values’, your long-term goals act as a roadmap to where you want to be and the steps you need to take to get there.

Without a clear plan, it is easy to get side tracked by short-term distractions such as the news.


The reason that I am so keen to align goals to values, is that life isn’t always a smooth and linear journey.  Therefore, staying true to your values and goals requires discipline, perseverance, and a willingness to make sacrifices. It means making tough choices that may not be easy in the short term but are necessary to achieve your long-term goals. Planners should be helping you prepare for the unexpected, and these should be incorporated into your plan so that when these left field moments happen, you are not derailed and/or sidetracked.

#staythecourse #markets #longtermplanning


If any of the above has sparked any questions or you are interested in finding out more about investing, please don’t hesitate to get in touch with us at hello@claruswealth.co.uk 

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